Patagonia

The Patagonia brand was officially born in 1973. The name "Patagonia" was chosen because founder Yvon Chouinard was inspired by his visits to the Patagonia region.

Along with its product expansion, Patagonia also expanded its sustainability and environmental protection efforts. In 1985, Patagonia pledged 10% of company profits to environmental conservation groups. It later increased its pledge and committed 1% of sales to conservation organizations.

In late 2022, Chouinard announced he was transferring ownership of the company into 2 new entities: the Patagonia Purpose Trust and Holdfast Collective. This move helps ensure Chouinard’s vision will be maintained, and that Patagonia’s profits will continue to be used to fight climate change.